When working with a UX Designer, you'll have to be clear enough from the very beginning of your project. What are we expecting from our product/service ? How can we measure the ROI of our actions ? What are we ready to assume to ensure the success of our project ? By answering simple questions clearly, you'll get the best from the design process.
"If you can't explain it simply, you don't understand it well enough" - Albert Einstein
While listing your wishes, you'll have to make choices and it will probably hurt those who desesperately try to impose this huge amount of stuff that will make it so dull that people just give it up. Sometimes because it's too hard to understand, sometimes because it's too far from their request, or even worse, because it's just too slow to load. If you don't do make this decision, your users will.
"Very few of us are what we seem" - Agatha Christie
The Internet is full of companies that used to be on the top of the world, then forgot about their strengths, before losing their soul, their power and finally their customers. When renewing what works, you'll have to be smart enough to make it even better than before and also humble enough to understand that what was a must have yesterday can turn into a burden in less time than you think.
"Ability is nothing without opportunity" - Napoléon Bonaparte
If you still don’t make the difference, here’s a quick answer source
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